Recently I was working with my close friend, colleague and client, Oded Noy, discussing our strategic work as Mentors with early stage entrepreneurs attending L.A.’s Founders Institute  http://www.founderinstitute.com/.

We agreed that the initial, hidden questions for all entrepreneurs are these:

“Why are you doing this?” and “How do you create value?” and “What will be the result of your contribution in 5 years’ time?”

Exploring these questions, removed for a moment from strategies and tactics, finance and operational issues, the entrepreneurs slow their minds and remember what had moved them in the first place to take the risk of their startup.They calm down and reflect.Then they smile, and the day-to-day pressures lift, and they become centered in the ideal they had first conceived.

Then we see the light that powers their way, because they have reconnected with the deeper meaning of their work.

Remember to check in on this light often.