Continuing on from “Getting invited,” it is important to make your mark on the hosting organization, the audience, and any prospective clients or customers in the room. Supporting: Once accepted as a speaker, be as low-maintenance as possible. Send in everything you...
O.k., so you have presented at some conferences and events in your industry, and you’ve discovered how effective your live presence is to your potential clients and customers. You need to expand your network of speaking gigs. Remember, you only want to speak at...
The American Psychological Association (APA) reports that the freedom to express our individuality and to control our choices creates more happiness than money. As entrepreneurs, this information applies directly to us, as our choices are deeply based in individual...
Sometimes, a strategic consultant knows the answer to the client’s dilemma before having all the information. Sometimes, what the client needs to do is obvious and driven by the marketplace. The client is waiting for the “expert” to explain (or...
Steve Jobs died yesterday, shortly after stepping down from one of the most innovative technology companies in the world, Apple: a company he founded, and was fired from, and returned to, and then built into a new market standard. And he built a second company,...
