strategic consultant to:  

~ serial CEOs & CTOs in software, Internet, technology & digital media
~ experienced consultants in all fields to maximize their practices

Selling your books during public speaking — 10 tactics

Often it is appropriate to offer our books or other collateral for sale when speaking in public.  Here are some tips on the best handling of the sales. Preparation:  What to take: an assistant (or the venue’s host) who has agreed to handle the selling activity...

Working Smart #6: Integrity and transparency in value pricing

I recommend to my clients that they directly address their value and their pricing when speaking with prospects.  This can apply not only to consulting services, but also to products, or any other professional services provided. Here is how:  In the first conversation...

RESPECT… not getting enough? Don’t take it personally.

I admit, I’m like you — I want my prospects and clients to treat me with high respect.  I want them to have some courtesy about my schedule, especially if I offer them two or three potential times to meet with me next week.  I want quick response to my...

More tips on pitching and closing

In messaging the value of your product, your company, or your consultancy, you must speak directly to each targeted audience and its decision makers. Now, your pitch and your value proposition will be different as you speak to various constituents:  your strategic or...