strategic consultant to:  

~ serial CEOs & CTOs in software, Internet, technology & digital media
~ experienced consultants in all fields to maximize their practices

Working smart # 17: Refining your ideal client profile

This is the task that successful companies and consultants mark as a priority, and most others neglect:  defining, testing and refining your ideal client profile. Your product or service or consultancy is serving a specific market, and that market must be defined.  ...

Working Smart #16: Pitch your results first

Pitching your results is the best way to close a new client. We spend a lot of time working on our pitches to gain new clients.  We delineate our services’ features and benefits.  We tell our histories and stories of our mission and our passion.  As we get more...

Working smart # 8: Getting to work (thinking less, doing more)

I get exasperated at my colleagues sometimes.  They think too much and do too little, especially when starting out, re-starting, or pivoting.  My clients do not fall into this error, because we are accountable to each other to keep up their pace in closing new work,...

Over-zealous (drunken?) networking – some rules of etiquette

There are boundaries that we might expect in social behavior, especially in professional networking.But sometimes our bad manners show up, and this must flash us a message to watch our actions. I was attending a going-away party for a long-term client of mine, as she...